Role
Media Designer
Scope
Campaign assets, recruitment graphics, event collateral, engagement design
Context
Embedded creative support for a global L&D organization
Across campaigns, recruitment, and live events, the challenge was consistent: create visual systems that could adapt to different audiences, channels, and contexts without losing clarity or brand consistency.
As a media designer for PXT Academy, I supported a range of communication and campaign needs beyond program branding. This included recruitment campaigns, engagement initiatives, and event collateral. Below are a few examples.
Each year, PXT Academy runs a “Voice of the Customer” initiative to collect testimonials from HR professionals in the field. These insights directly inform program development. My role was to design the visual identity and incentive materials for the campaign.
I created collectible Peccy pins and a branded sticker each year (three years running) as participation rewards. Participants received a set of pins to wear on their safety vests at Amazon fulfillment centers, with new designs each year to build a “collect them all” motivation. I also designed internal online badges awarded to participants after the event, and an email banner used to communicate with organized VOC groups and sessions.
An L8 leader requested 20+ recruitment graphics to promote job openings externally and introduce teams to potential candidates. I designed two template formats:
“Get to Know Us”: a team overview for general awareness
“Now Hiring”: a job-specific version for active openings
I customized each one per team and optimized for use across LinkedIn, email, and internal job boards.
